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Join Us for our Road Show Event in Wilmington, Delaware!

August 22, 2018

When it comes to trade shows, we’ve got you covered. Our uniquely designed custom and modular trade show exhibit solutions have been celebrated by hundreds of companies in the Philadelphia region for almost 20 years. Add in our global turnkey event management, creative resources and winning team and you have a recipe for success! And because we live, eat and breathe our commitment to building personal relationships one conversation at a...

Refreshing your Trade Show Exhibit

July 30, 2018

When is the last time you updated your booth?  How many times has it been to the same show with the same look?  Maybe it’s time to update and change the look and feel of your trade show exhibit. There are several, cost-effective, ways to accomplish a new look for your next show: Read...

What you need to know about shipping your trade show exhibit

March 9, 2018

By: Heather Zabicki Important Information! When planning to ship your trade show exhibit, there are many variables to consider.  Trade show shipping can be tricky, but the team at Embarq Creative strives to make the best possible decisions when it comes to shipping exhibits to and from each trade show. Most people think their shipment is insured by the carrier, should something happen to - this is not usually the case.  Shipping...

Guest Blog: International Trade Show Planning – Language and Culture

July 25, 2017

By Myriam Siftar, CEO, MTM LinguaSoft www.mtmlinguasoft.com Are you planning to exhibit at an international trade show? You’ll want to make a positive first impression, and you’ll have to overcome barriers of language and culture in order to do it. We’ve been invited by Embarq Creative to share some tips on how – and when – to incorporate language services and cultural training into your international trade show planning. A...

Top 10 Ways to Cut Costs on Your Next Exhibit

June 6, 2017

Trade show marketing can be a pricy endeavor for any business. Luckily, Embarq Creative has your back. Check out our top 10 tips and tricks for making sure your business is spending where it matters most! #10: Reduce, Reuse, Recycle! When it comes to graphics for your trade show exhibit – think about using images or words that can be reused and are not show specific. This will help cut costs when exhibiting for multiple markets. Read...

Tips to Optimize Trade Show Exhibit Design

April 11, 2017

Designing a trade show booth is one of the most unique experiences in marketing. Not every business has access to a graphic designer when creating their trade show exhibit. Optimizing your booth of the highest level of readability and legibility is key to grab your audience's attention and bring traffic to your exhibit! The design and presentation of your booth is the very first thing attendees see, so making sure you leave a positive...

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It’s All About Branding!

April 3, 2017

What’s in a name? Letters strung together forming syllables that press their way through our lips and land upon the ears of all with in listening distance. More important than the letters and syllables forming a name is the identity attached that shapes others opinion of the name holder. Similarly, a brand is a name and in its unaltered state it is merely no more than a logo attach to a product/service, for a brand to having a deeper meaning...
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5 Rules for a Trade Show Booth that Reflects Your Brand

October 4, 2016

Building a brand is labor of love. It’s a careful balance between the art of creative with the science of marketing. Yet, this labor of love is also challenging. With so many elements involved, it’s easy for your brand to become muddled and inconsistent across different marketing channels.Read...

The 3 Essential Trade Show Budget Questions (and Their Solutions)

August 9, 2016

In preparation for a trade show, it’s not unusual to let your budget get a little carried away. After all, it takes a big spend to make a big splash, right? Not quite. A solid return on investment should always be at the forefront of your strategy when going through the trade show planning process. If exhibiting at trade shows hasn’t proven lucrative for your brand, it’s time to reevaluate your financial plan. Read...
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Trade Show 101: How a Buyer Persona Can Help You Reach Your Target Audience

June 21, 2016

Having a deep understanding of your target demographic is one of the key factors in successful trade show marketing campaigns. Everything from your trade show booth, staff, product displays and the show you plan to attend should all be tailored to your ideal buyer. Unfortunately, many event marketers lack an intimate understanding of their target demographic. Instead, they rely too much on assumptions rather than well researched... Read...