The Embarq Creative Blog

What you need to know about shipping your trade show exhibit

June 21, 2017

Important Information!

When planning to ship your trade show exhibit, there are many variables to consider.  Trade show shipping can be tricky, but the team at Embarq Creative strives to make the best possible decisions when it comes to shipping exhibits to and from each trade show.

Most people think their shipment is insured by the carrier, should something happen to – this is not usually the case.  Shipping companies will typically only pay $0.30 – $0.60 per pound for your exhibit.  For example, if your exhibit cost $20k and weighs 3000 pounds, you might only receive $900-$1800 for your exhibit…YIKES!  Insuring your exhibit can help alleviate worrying about a damaged or lost exhibit.

 

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Top 10 Ways to Cut Costs on Your Next Exhibit

June 6, 2017

Trade show marketing can be a pricy endeavor for any business. Luckily, Embarq Creative has your back. Check out our top 10 tips and tricks for making sure your business is spending where it matters most!

#10: Reduce, Reuse, Recycle!

When it comes to graphics for your trade show exhibit – think about using images or words that can be reused and are not show specific. This will help cut costs when exhibiting for multiple markets.

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Tips to Optimize Trade Show Exhibit Design

April 11, 2017

Designing a trade show booth is one of the most unique experiences in marketing. Not every business has access to a graphic designer when creating their trade show exhibit. Optimizing your booth of the highest level of readability and legibility is key to grab your audience’s attention and bring traffic to your exhibit! The design and presentation of your booth is the very first thing attendees see, so making sure you leave a positive impression is key to a successful show.

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It’s All About Branding!

April 3, 2017

What’s in a name? Letters strung together forming syllables that press their way through our lips and land upon the ears of all with in listening distance. More important than the letters and syllables forming a name is the identity attached that shapes others opinion of the name holder. Similarly, a brand is a name and in its unaltered state it is merely no more than a logo attach to a product/service, for a brand to having a deeper meaning it needs a personality to help bolster its status and separate itself from competitors.

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How to Qualify Sales Leads at Your Trade Show

January 17, 2017

In a perfect world, each one of your trade show attendees will fall in love with what your company offers and make a purchase on the spot.

The unfortunate reality is only a small number of visitors are ready and able to commit to your product or service. How do you know when it’s time to label a prospect a sales qualified lead? Well, it takes a little bit of magic and a lot of strategy.Read More

Embarq Creative’s Top 10 Exhibit Designs of 2016

January 12, 2017

With 2017 already upon us, we’ve decided to look back on 2016 one more time with our top 10 exhibit designs. Take a look at some of our most dynamic and interesting exhibits to herald in the new year on a creative note!

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Your Trade Show Event Survival Guide

January 10, 2017

Don’t believe the facade. Trade show exhibiting is often more down and dirty than glitz and glam.

Between the potential for long days, unexpected mishaps, and logistical nightmares, the day of a trade show event can make even the most veteran exhibitor look like a shuddering novice.Read More

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The Trade Show Metrics that Matter

January 3, 2017

“If the metrics you are looking at aren’t useful in optimizing your strategy – stop looking at them.” –Mark Twain

In the spring of 1962, Dick Swandby sat in a meeting with his brow furrowed. His team was arguing over which products to showcase at their next trade show exhibit. They were gridlocked. Eventually, the decision was awarded to the team member with the loudest voice.Read More

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The 5 Trends that will Rule Trade Shows in 2017

December 27, 2016

Beware: The following sentence might terrify you.

It’s almost 2017.

That’s right. 2016 is nearly gone. With it, a wave of trade show trends flooded in – some good, some bad, and some downright cringe-worthy. But as much has emerged over the last year, 2017 promises to be even bigger and better.Read More

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Ask an Expert: Karen Cohen’s 3 Essential Tips for a Successful Trade Show

December 20, 2016

A lot has changed since the beginning of trade show exhibiting, but its importance for marketers like you has not.

According to a Simmons Market Research Bureau study, 91% of respondents ranked trade shows as “extremely useful” for product purchasing information. That’s huge. So, why are some exhibitors coming up short?Read More