The Embarq Creative Blog

Embarq Creative is thrilled to celebrate two decades of creative problem-solving, taking chances on new ideas, and fulfilling client needs in the trade show industry. That’s 20 years of building brands and relationships with all of you, and we couldn’t be more grateful.

And to think, this all began in 2000 with two creative designers, Andy Carr and Karen Cohen, who had significant experience in the exhibit design and trade show industry; admittedly little business background; and a spark of energy to build a firm that delivers innovative, award-winning solutions—with the personal touch of partners who believe their client’s success is their success.

From there, business prospered, thanks to a valued partnership with Nimlok Company, a global fabricator for exhibit hardware and graphic solutions with 50+ years’ experience; investment in sound business practices; and a relentless focus on building creative brand solutions alongside our clients. But truly, we believe the difference maker is our team—a collective of thinkers, doers, and go-getters that develop unforgettable exhibits and experiences every day.

The result? A roster of happy clients, many who have been with us since the early days, and an established position as industry experts.

As we look ahead to the next 20 years, we can confidently say “the future is bright.” That’s what we hope our anniversary logo captures—that spirit, and everything good about Embarq Creative that we look to carry forward.

Will you join us?
Contact us to learn more about what we do and what we could build together.

We pride ourselves on the exhibits and relationships we build. 

This year, we are celebrating two decades of partnering with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.

The main goal of every exhibitor is the same: Attract attendees to your booth space. The more visitors, the better the opportunity to create leads and strengthen relationships. So, what role does a hanging structure play?

Taking a client’s vision and completely transforming it into something beyond what they expected or could have imagined is what we do.

We partnered with Endpoint, an IRT solutions company, to create a 20’ x 20’ island exhibit that maximized its branding from all angles. Endpoint approached us with quite the wish list: highlight current and new products, engagement through interactive games, meeting areas, and the ability to gather insights on-site. It was clear to us that this booth was meant to be an experience and that is what we delivered.

The space itself was designed with an open, inviting floor plan that allowed visitors to move about freely and engage with the different features. Several counters throughout the space provided ample storage along with reception and conversation areas. Towers flanked two corners of the booth and displayed brand messaging and capabilities, as well as interactive games on a touchscreen that was positioned and framed to resemble a smart device.

Anyone can use the time-tested benefits of trade show marketing, but how do you determine whether it’s a good value for your brand? In a world driven by digital communications, trade shows and events provide a unique opportunity for face-to-face interactions with existing customers – and more importantly – prospects.

93% of exhibitors claim to have a process in place to evaluate trade show success, however 52% of those exhibitors admit that their process is rather informal (CEIR).

We want to help you eliminate the guesswork.

In a trade show environment where competition is high and the opportunity to build relationships is on everyone’s mind, capturing the attention of show attendees is essential. This pushes exhibitors to continue to look for fresh, innovative ways to attract and engage new visitors. 

Video wall applications are pushing the envelope when it comes to communicating on the show floor. The use of state-of-the-art LED technology is becoming more and more popular, and now thanks to advances in technology, more affordable. Whether you decide to rent or buy, the cost is often easily offset by the exposure you gain.

While video walls aren’t a necessity, they do have a number of distinct advantages that allow you to create unique visual experiences that demand attention.

We love when our clients present us with a challenge and let us exercise our creativity to provide them with new, innovative solutions.

We recently partnered with CertainTeed to create an adaptable 20’ x 30’ island exhibit that showcases the brand’s commitment to creative construction materials. For GMS 2018, the company wanted a booth that took drywall and insulation product displays to the next level.

Our team brainstormed a museum-like concept with a unique twist: CertainTeed’s construction products seamlessly integrated into the exhibit to marry structure and style. By pairing these construction materials with lightweight aluminum extrusion and backlit SEG graphics, we created a modern showcase of the products in use – providing visitors with a unique hands-on experience. 

With multiple divisions and a growing list of products to display, CertainTeed’s booth will never look the same for any two shows – ensuring a new exhibit for visitors to engage with from show to show.

We pride ourselves on the exhibits and relationships we build.

For nearly 20 years, we’ve partnered with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.

Because we are committed to building personal relationships with each client – one conversation at a time – we’re coming to Conshohocken to meet you!

Please contact us to schedule an appointment, or stop in at any time to meet the Embarq Creative team, view live demos and see what we can build together.

When
Thursday, June 13th
10am – 4pm

Where
WorkMerk
100 Four Falls Corporate Center
Suite 104
Conshohocken, PA 19428

Register Now!

We pride ourselves on the exhibits and relationships we build.

For nearly 20 years, we’ve partnered with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.

Because we are committed to building personal relationships with each client – one conversation at a time – we’re coming to King of Prussia to meet you!

Please contact us to schedule an appointment, or stop in at any time to meet the Embarq Creative team, view live demos and see what we can build together.

Register Now!

This year, we’ve pulled out all the stops!  Creating new environments for well established brands.

#1 – CertainTeed

This 20×30 custom exhibit was designed to integrate the client’s materials into the display.  The tower features an 8’x8’ glass tile mural applied to the CertainTeed Diamond Back. The booth also incorporated multiple wall displays, ceiling installation demos as well as backlit product in the reception counter. This exhibit truly stood out on the trade show floor!

#2 – ERT

This 20×30 custom rental featured a 6×10’ video wall and custom hanging signs.  You couldn’t miss them on the trade show floor!

#3 – Benjamin Obdyke

This 10×30 custom booth was rebranded for the companies 150^thanniversary.  The bar theme featured a complete aesthetic overhaul, Including wine barrel table, custom pub lights and a new floor creating the perfect environment to present the clients custom labeled beer.

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