The Embarq Creative Blog

We’re Hosting an Open House!

January 22, 2018

Join us Thursday, February 8th, 2018 or Thursday, February 15th, 2018 from 10am to 4pm for an open house at Embarq Creative headquarters.

Our uniquely designed custom and modular trade show exhibit solutions have been celebrated by hundreds of companies in the Philadelphia region for almost 20 years. Add in our global turnkey event management, creative resources and winning team to create
 a recipe for success!

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Top 10 Trade Show Exhibits of 2017

January 8, 2018


Welcome in the new year with a look back upon the last!
Let’s take a look at our top 10 list for exhibits of 2017.

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Guest Blog: Let Video Tell Your Story

September 6, 2017

By Bill Haley, CEO, Allied Pixel

How can you benefit from a trade show video? There are lots of ways, and here are some of the most common.

  • Drive traffic to your booth
  • Enhance awareness of your company
  • Introduce new products and services
  • Product demonstrations
  • Case studies
  • Customer testimonials
  • Educate potential buyers
  • Message from the CEO and other PWCBT*
  • Make your booth fun & interesting!

* People Who Can’t Be There

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What you need to know about shipping your trade show exhibit

August 16, 2017

Important Information!

When planning to ship your trade show exhibit, there are many variables to consider.  Trade show shipping can be tricky, but the team at Embarq Creative strives to make the best possible decisions when it comes to shipping exhibits to and from each trade show.

Most people think their shipment is insured by the carrier, should something happen to – this is not usually the case.  Shipping companies will typically only pay $0.30 – $0.60 per pound for your exhibit.  For example, if your exhibit cost $20k and weighs 3000 pounds, you might only receive $900-$1800 for your exhibit…YIKES!  Insuring your exhibit can help alleviate worrying about a damaged or lost exhibit.


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Guest Blog: International Trade Show Planning – Language and Culture

July 25, 2017

By Myriam Siftar, CEO, MTM LinguaSoft

Are you planning to exhibit at an international trade show? You’ll want to make a positive first impression, and you’ll have to overcome barriers of language and culture in order to do it. We’ve been invited by Embarq Creative to share some tips on how – and when – to incorporate language services and cultural training into your international trade show planning.

A close partnership with Nimlok, with locations both in the US and in the UK, allows Embarq Creative to serve clients here and abroad. A creative team based in the local culture will help you adapt your exhibit for maximum appeal to your prospects. What issues should you expect to arise when planning an international trade show exhibit?Read More

Top 10 Ways to Cut Costs on Your Next Exhibit

June 6, 2017

Trade show marketing can be a pricy endeavor for any business. Luckily, Embarq Creative has your back. Check out our top 10 tips and tricks for making sure your business is spending where it matters most!

#10: Reduce, Reuse, Recycle!

When it comes to graphics for your trade show exhibit – think about using images or words that can be reused and are not show specific. This will help cut costs when exhibiting for multiple markets.

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Tips to Optimize Trade Show Exhibit Design

April 11, 2017

Designing a trade show booth is one of the most unique experiences in marketing. Not every business has access to a graphic designer when creating their trade show exhibit. Optimizing your booth of the highest level of readability and legibility is key to grab your audience’s attention and bring traffic to your exhibit! The design and presentation of your booth is the very first thing attendees see, so making sure you leave a positive impression is key to a successful show.

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Join Us for an Open House
It’s All About Branding!

April 3, 2017

What’s in a name? Letters strung together forming syllables that press their way through our lips and land upon the ears of all with in listening distance. More important than the letters and syllables forming a name is the identity attached that shapes others opinion of the name holder. Similarly, a brand is a name and in its unaltered state it is merely no more than a logo attach to a product/service, for a brand to having a deeper meaning it needs a personality to help bolster its status and separate itself from competitors.

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How to Qualify Sales Leads at Your Trade Show

January 17, 2017

In a perfect world, each one of your trade show attendees will fall in love with what your company offers and make a purchase on the spot.

The unfortunate reality is only a small number of visitors are ready and able to commit to your product or service. How do you know when it’s time to label a prospect a sales qualified lead? Well, it takes a little bit of magic and a lot of strategy.Read More

Embarq Creative’s Top 10 Exhibit Designs of 2016

January 12, 2017

With 2017 already upon us, we’ve decided to look back on 2016 one more time with our top 10 exhibit designs. Take a look at some of our most dynamic and interesting exhibits to herald in the new year on a creative note!

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