There’s no doubt the landscape in the event space has certainly changed over the last several months. Large trade shows moved virtual, Microsoft transitioned all in-person events through June 2021 to digital, and Cannes Lions annual Festival of Creativity will be postponed until 2021. As we adapt to the current global situation, we are adapting to changes in the event industry.
We hear your questions:
- what are competitors doing?
- how do we shift our events from live to virtual?
- is it worth the time and investment?
There are so many options, and we’re here to help!
As we monitor brand activity, speak with event organizers, and follow the ongoing news cycle, our team is assessing what are the best ways to shift and what’s on the horizon. While the uncertainty may feel constant, it’s critical that brands ensure that they are planning ahead, finding ways to stand out, and engaging in innovative and interesting ways virtually. These tactics will ultimately create strong brand recognition.