The Embarq Creative Blog

Anyone can use the time-tested benefits of trade show marketing, but how do you determine whether it’s a good value for your brand? In a world driven by digital communications, trade shows and events provide a unique opportunity for face-to-face interactions with existing customers – and more importantly – prospects.

93% of exhibitors claim to have a process in place to evaluate trade show success, however 52% of those exhibitors admit that their process is rather informal (CEIR).

We want to help you eliminate the guesswork.

In a trade show environment where competition is high and the opportunity to build relationships is on everyone’s mind, capturing the attention of show attendees is essential. This pushes exhibitors to continue to look for fresh, innovative ways to attract and engage new visitors. 

Video wall applications are pushing the envelope when it comes to communicating on the show floor. The use of state-of-the-art LED technology is becoming more and more popular, and now thanks to advances in technology, more affordable. Whether you decide to rent or buy, the cost is often easily offset by the exposure you gain.

While video walls aren’t a necessity, they do have a number of distinct advantages that allow you to create unique visual experiences that demand attention.

We love when our clients present us with a challenge and let us exercise our creativity to provide them with new, innovative solutions.

We recently partnered with CertainTeed to create an adaptable 20’ x 30’ island exhibit that showcases the brand’s commitment to creative construction materials. For GMS 2018, the company wanted a booth that took drywall and insulation product displays to the next level.

Our team brainstormed a museum-like concept with a unique twist: CertainTeed’s construction products seamlessly integrated into the exhibit to marry structure and style. By pairing these construction materials with lightweight aluminum extrusion and backlit SEG graphics, we created a modern showcase of the products in use – providing visitors with a unique hands-on experience. 

With multiple divisions and a growing list of products to display, CertainTeed’s booth will never look the same for any two shows – ensuring a new exhibit for visitors to engage with from show to show.

We pride ourselves on the exhibits and relationships we build.

For nearly 20 years, we’ve partnered with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.

Because we are committed to building personal relationships with each client – one conversation at a time – we’re coming to Conshohocken to meet you!

Please contact us to schedule an appointment, or stop in at any time to meet the Embarq Creative team, view live demos and see what we can build together.

When
Thursday, June 13th
10am – 4pm

Where
WorkMerk
100 Four Falls Corporate Center
Suite 104
Conshohocken, PA 19428

Register Now!

We pride ourselves on the exhibits and relationships we build.

For nearly 20 years, we’ve partnered with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.

Because we are committed to building personal relationships with each client – one conversation at a time – we’re coming to King of Prussia to meet you!

Please contact us to schedule an appointment, or stop in at any time to meet the Embarq Creative team, view live demos and see what we can build together.

Register Now!

This year, we’ve pulled out all the stops!  Creating new environments for well established brands.

#1 – CertainTeed

This 20×30 custom exhibit was designed to integrate the client’s materials into the display.  The tower features an 8’x8’ glass tile mural applied to the CertainTeed Diamond Back. The booth also incorporated multiple wall displays, ceiling installation demos as well as backlit product in the reception counter. This exhibit truly stood out on the trade show floor!

#2 – ERT

This 20×30 custom rental featured a 6×10’ video wall and custom hanging signs.  You couldn’t miss them on the trade show floor!

#3 – Benjamin Obdyke

This 10×30 custom booth was rebranded for the companies 150^thanniversary.  The bar theme featured a complete aesthetic overhaul, Including wine barrel table, custom pub lights and a new floor creating the perfect environment to present the clients custom labeled beer.

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Over the last decade, digital marketing has grown exponentially, leaving trade shows as one of the last face-to-face resources. Trade shows present a unique opportunity by drawing in your direct target audience, full of decision makers and professionals within your specific industry. While trade shows can require a large part of your marketing budget, there are many benefits to exhibiting at trade shows.

1. Boost Your Brand Visibility
For any business, a trade show can provide a unique opportunity to increase exposure. Trade shows allows businesses to show who they are and what they do, showing off products and sharing company news. Whether you have a large or small business, there are many components in an exhibit that can help heighten brand awareness. With the integration of product displays, interactive media or bold graphics, you’re sure to get them in your booth!

2. Sales and Lead Opportunities
With thousands of attendees walking the trade show floor, there is a large opportunity to gain leads and sales from the event. With a well thought out marketing strategy, your brand can stand out among the rest, and you can gain great booth traffic. To help increase leads and sales:
– Purchasing a badge scanner is a great way to help gather and sort through leads, with minimal costs involved.
– Offering “trade show pricing” can help incentivize attendees, to help close a deal from the trade show floor.

3. Take Advantage of Face-to-Face Marketing
The experience of face-to face marketing cannot be recreated digitally. With the ability to shake someone’s hand and look them in the eye, you have more control of your message and how it will resonate. Participating in a trade show offers the ability to meet face-to-face with many people, who have already come to see what you can offer. Meeting face-to-face allows you to strengthen your brand, create lasting business relationships, close sales and generate leads.

4. Showcase New Products & Services
Incorporating creative product displays can help set the stage in building face-to-face connections. Launching a new product at a trade show will help gain instant exposure and help your business’ new product gain traction – allowing customers to experience the new product or service first hand will increase interest and sales.

5. Build Lasting Relationships within Your Industry
Every business relies on another business in some capacity. Taking the opportunity to meet others within the industry, you will discover ways in which you can help each other. We often associate trade shows with sales and lead generation, but it’s also a great networking opportunity. This helps you to understand how your business fits into the bigger picture within your industry.

6. Customer Feedback
When attending a trade show, you also have a unique opportunity to receive real-time feedback about your products and services. Accepting and understanding the feedback gives your company the opportunity to improve or understand additional needs customers are looking for.

Now that you have some great reasons for exhibiting at a trade show, take the time to research some shows in your industry and decide what shows are most important to your business.

When it comes to trade shows, we’ve got you covered. Our uniquely designed custom and modular trade show exhibit solutions have been celebrated by hundreds of companies in the Philadelphia region for almost 20 years. Add in our global turnkey event management, creative resources and winning team and you have a recipe for success!

And because we live, eat and breathe our commitment to building personal relationships one conversation at a time, we’re coming to Wilmington to meet you!

Please contact us to schedule a specific time to meet, or just stop by and see what Embarq can do to accelerate your brand.

Register Now!

When is the last time you updated your booth?  How many times has it been to the same show with the same look?  Maybe it’s time to update and change the look and feel of your trade show exhibit.

There are several, cost-effective, ways to accomplish a new look for your next show:

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By: Heather Zabicki

Important Information!

When planning to ship your trade show exhibit, there are many variables to consider.  Trade show shipping can be tricky, but the team at Embarq Creative strives to make the best possible decisions when it comes to shipping exhibits to and from each trade show.

Most people think their shipment is insured by the carrier, should something happen to – this is not usually the case.  Shipping companies will typically only pay $0.30 – $0.60 per pound for your exhibit.  For example, if your exhibit cost $20k and weighs 3000 pounds, you might only receive $900-$1800 for your exhibit…YIKES!  Insuring your exhibit can help alleviate worrying about a damaged or lost exhibit.

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