There’s no doubt the landscape in the event space has certainly changed over the last several months. Large trade shows moved virtual, Microsoft transitioned all in-person events through June 2021 to digital, and Cannes Lions annual Festival of Creativity will be postponed until 2021. As we adapt to the current global situation, we are adapting to changes in the event industry.
We hear your questions:
There are so many options, and we’re here to help!
As we monitor brand activity, speak with event organizers, and follow the ongoing news cycle, our team is assessing what are the best ways to shift and what’s on the horizon. While the uncertainty may feel constant, it’s critical that brands ensure that they are planning ahead, finding ways to stand out, and engaging in innovative and interesting ways virtually. These tactics will ultimately create strong brand recognition.
Content should not be limited to just the virtual event, but incorporated in communications throughout the year, leading up to the event and post-event.
Consider sending a gift; include giveaways pre-event or post-event to attendees. A study on the effectiveness of promotional products in tradeshow settings demonstrates that using incentives in conjunction with pre-show mailings is successful in drawing traffic to your booth during an event.
Networking is key; find innovative ways to create networking spaces virtually.
As with live events and the activations that capture interest onsite, think of creative ways to do this virtually, for example bringing in a surprise guest speaker or announcing the winner of a raffle from names on the event registration list.
Don’t think of this of this as a quick fix for what is currently happening, but as a way to invest in your organization’s long-term future.
Going virtual is a great way to get in front of a larger audience tuning in. If done right, it can be a huge success.
The long-term effects on the event industry are still uncertain, but we may see that going forward people will continue to want the option to access content from the safety of their own home… so get ahead of this and be a leader in this space.
Whether you have internal events or own an external one, what did you learn while navigating these past few months? Learn from the experience and implement the successes next year.
Contact our team for more information on virtual events and how to make them memorable, engaging experiences.
Embarq Creative is thrilled to celebrate two
decades of creative problem-solving, taking chances on new ideas, and
fulfilling client needs in the trade show industry. That’s 20 years of building
brands and relationships with all of you, and we couldn’t be more grateful.
And to think, this all began in 2000 with
two creative designers, Andy Carr
and Karen Cohen, who had significant
experience in the exhibit design and trade show industry; admittedly little
business background; and a spark of energy to build a firm that delivers
innovative, award-winning solutions—with the personal touch of partners who believe
their client’s success is their success.
From there, business prospered, thanks to a
valued partnership with Nimlok
Company, a global fabricator for exhibit hardware and graphic solutions with
50+ years’ experience; investment in sound business practices; and a relentless
focus on building creative brand solutions alongside our clients. But truly, we
believe the difference maker is our team—a collective of thinkers, doers, and
go-getters that develop unforgettable exhibits and experiences every day.
The result? A roster of happy clients, many who have been with us since the early days, and an established position as industry experts.
As we look ahead to the next 20 years, we can confidently say “the future is bright.” That’s what we hope our anniversary logo captures—that spirit, and everything good about Embarq Creative that we look to carry forward.
Will you join us?
Contact us to learn more about what we do and what we could build together.
We pride ourselves on the exhibits and relationships we build.
This year, we are celebrating two decades of partnering with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.
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The main goal of every exhibitor is the same: Attract attendees to your booth space. The more visitors, the better the opportunity to create leads and strengthen relationships. So, what role does a hanging structure play?
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Taking a client’s vision and completely transforming it into something beyond what they expected or could have imagined is what we do.
We partnered with Endpoint, an IRT solutions company, to create a 20’ x 20’ island exhibit that maximized its branding from all angles. Endpoint approached us with quite the wish list: highlight current and new products, engagement through interactive games, meeting areas, and the ability to gather insights on-site. It was clear to us that this booth was meant to be an experience and that is what we delivered.
The space itself was designed with an open, inviting floor plan that allowed visitors to move about freely and engage with the different features. Several counters throughout the space provided ample storage along with reception and conversation areas. Towers flanked two corners of the booth and displayed brand messaging and capabilities, as well as interactive games on a touchscreen that was positioned and framed to resemble a smart device.
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Anyone can use the time-tested benefits of trade show marketing, but how do you determine whether it’s a good value for your brand? In a world driven by digital communications, trade shows and events provide a unique opportunity for face-to-face interactions with existing customers – and more importantly – prospects.
93% of exhibitors claim to have a process in place to evaluate trade show success, however 52% of those exhibitors admit that their process is rather informal (CEIR).
We want to help you eliminate the guesswork.
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In a trade show environment where competition is high and the opportunity to build relationships is on everyone’s mind, capturing the attention of show attendees is essential. This pushes exhibitors to continue to look for fresh, innovative ways to attract and engage new visitors.
Video wall applications are pushing the envelope when it comes to communicating on the show floor. The use of state-of-the-art LED technology is becoming more and more popular, and now thanks to advances in technology, more affordable. Whether you decide to rent or buy, the cost is often easily offset by the exposure you gain.
While video walls aren’t a necessity, they do have a number of distinct advantages that allow you to create unique visual experiences that demand attention.
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We love when our clients present us with a challenge and let us exercise our creativity to provide them with new, innovative solutions.
We recently partnered with CertainTeed to create an adaptable 20’ x 30’ island exhibit that showcases the brand’s commitment to creative construction materials. For GMS 2018, the company wanted a booth that took drywall and insulation product displays to the next level.
Our team brainstormed a museum-like concept with a unique twist: CertainTeed’s construction products seamlessly integrated into the exhibit to marry structure and style. By pairing these construction materials with lightweight aluminum extrusion and backlit SEG graphics, we created a modern showcase of the products in use – providing visitors with a unique hands-on experience.
With multiple divisions and a growing list of products to display, CertainTeed’s booth will never look the same for any two shows – ensuring a new exhibit for visitors to engage with from show to show.
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We pride ourselves on the exhibits and relationships we build.
For nearly 20 years, we’ve partnered with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.
Because we are committed to building personal relationships with each client – one conversation at a time – we’re coming to Conshohocken to meet you!
Please contact us to schedule an appointment, or stop in at any time to meet the Embarq Creative team, view live demos and see what we can build together.
When
Thursday, June 13th
10am – 4pm
Where
WorkMerk
100 Four Falls Corporate Center
Suite 104
Conshohocken, PA 19428
We pride ourselves on the exhibits and relationships we build.
For nearly 20 years, we’ve partnered with companies throughout the Philadelphia region to develop unforgettable exhibits and experiences through unique exhibit design solutions, turn-key event management, creative services and more.
Because we are committed to building personal relationships with each client – one conversation at a time – we’re coming to King of Prussia to meet you!
Please contact us to schedule an appointment, or stop in at any time to meet the Embarq Creative team, view live demos and see what we can build together.
When?Tuesday,
March 26th
10am-4pm
|
Where?Crowne Plaza
260 Mall Blvd
King of Prussia, PA
|
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