Trade Show Leads 101: Qualifying

June 28, 2016

Not all leads captured on the trade show floor are equal, and because of this the ability to quickly qualify leads is crucial. The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers. Read on to learn…

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