Things to Consider When Purchasing a Trade Show Booth

May 24, 2016

The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as a form of gladiatorial marketing, with the venue serving as the arena, the attendees acting as the ruckus blood thirsty crowd and the brands are the embattled combatants each trying to best each other. In this highly…

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