The Design Challenge
Westinghouse Lighting, a US-based lighting solutions provider specializing in light bulb, light fixture and ceiling fan distribution, asked us for a trade show exhibit for the LIGHTFAIR 2015 show.
The challenge? Westinghouse Lighting wanted a budget-friendly display that showcased their products and brand (while allowing for on-the-floor consultations).
Let There Be Light
Embarq Creative came together with Westinghouse Lighting to refresh their 20×20 custom modular trade show exhibit.
We designed new graphics, including sections of the exhibit’s interior “wood paneling” fabric graphics, giving them the effect of a custom exhibit while staying on budget. To keep the brand and products at the forefront, lighting solutions were incorporated throughout the exhibit. The exhibit was capped by a large, circular hanging sign to promote the brand on the show floor.
Even more, we didn’t forget about one-on-one consultations; we made it a priority. By integrating a sizeable seating area in the booth, customers could interact with booth staff in a showroom-style branded environment.
Embarq Creative’s exhibit solutions helped Westinghouse Lighting capture the standout look they desired, while keeping the exhibit within budget.