The Design Challenge

When you’re competing for attention on the trade show floor, you have to go big and bold. SevOne is a growing business that needed to expand their preexisting exhibit from 20×20 to 30×30. Here were the requirements: more opportunities for visitor interactions and media integration, same brand-centric design.

Wide, Open Spaces

We didn’t design your run-of-the-mill exhibit. We designed a booth that was functionally spacious and aesthetically impactful. It started with the attention grabbers — the 800 square feet of backlight graphics, the towering 16-foot structures, and the 80-inch digital theater display. Then, to accommodate attendee interactions, we left 92% of the exhibit space open.

The combination of form and function both attracted visitors to SevOne’s booth, and kept them there for presentations, demos, and one-on-ones. Attendees’ experiences were made even better by consistent SevOne branding throughout the entire booth.

The Result

Over the course of the 3-day event, SevOne’s exhibit surpassed expectations.
The numbers speak for themselves:

• >2000 attendees
• 98 completed presentations
• 291 successful demonstrations