The Design Challenge

Houghton is a provider of high-quality specialty chemicals, oils and lubricants to the steel and automotive industries. An exhibit with instant brand recognition was a must – staying versatile on a budget was a bonus challenge.

houghton custom modular display

A Bold and Branded Win

Embarq Creative designed a 10×20 custom exhibit that became an extension of Houghton’s branding. The design details dripped with Houghton’s personality: Soft curved edges, pops of bright orange, and subtle but poignant details both mirrored their logo and helped them stand out among surrounding competitors.

Custom counters provided a casual space for client meetings and interaction, while cabinets beneath the counters doubled as storage space. An integrated LCD screen displayed audience-specific multimedia messages, while spotlights brightened the space, calling attention to key message areas.

On top of all of these functions, the booth was also reconfigurable and could be rearranged to fit into a 10×10 display area.

Versatility? Check. 


The Result

Embarq Creative’s custom exhibit solution for Houghton coupled form with function. Houghton’s exhibit was both versatile and cost-effective, giving them the freedom to focus on what they do best.

houghton custom trade show exhibit