The Event Challenge

Crystal Light came to us with three key objectives: Encourage women to drink more water with Crystal Light On-the-Go packets, register online for their Water Way Challenge, and raise awareness for the Global Water Challenge. So, we hit the streets.

Go Big or Go Home

In conjunction with Ketchum, we designed, created and executed a mobile marketing tour to create brand awareness for Crystal Light. Street teams equipped with water bottles and Crystal Light On-the-Go packets toured the U.S. in VW Beetle Convertibles, which were fully branded and fully awesome. And, from Philadelphia, to Chicago, to Tampa and Atlanta, the reach of this tour was nothing short of huge.

The Result

We helped Crystal Light hit their target by putting rubber to the road, and water in their audience’s hands. Each event hub location also included digital stations for online registration right onsite. But don’t take it from us, take it from the client:

“We enjoyed working with you all this past summer on the Water Way Challenge and were very pleased with the awareness we were able to generate.”

– Mary Garris, Sr. Brand Manager, Crystal Light/Kraft Foods