Perfecting Trade Show Exhibit Design

A powerful trade show exhibit is like a well-designed home. Both structures rely on basic architectural design elements and principles such as functional space, lighting and color. These elements–when blended with care–achieve incredible results and create a sense of awe and splendor to onlookers.  If you are planning to invest in a new exhibit, it is crucial that your trade show asset attracts traffic- and one of the best ways to generate traffic is through smart design.