The History of Trade Shows [Infographic]

December 13, 2016

Trade show exhibiting is a multibillion-dollar industry. By combining custom trade show booth design with complex engagement strategies, trade show marketers connect with prospects and customers in a way no other medium can.

It’s undeniable that trade shows are important, but where do they come from, and how did they come this far?

The history of trade shows is long and revealing (not to mention, really, really fascinating!). By tracing the roots of this enormous industry, we can learn not just how trade show companies have pushed the industry forward, but also why exhibiting continues to be so essential to your marketing strategy.

The story of trade shows is one of donkeys, scientists, and the internet. But before you ask too many questions, take a look at the full picture of how trade shows came to be:


Looking for a trade show company to help make history at your next expo? Check out our work to see how we’ve made it our goal to push the industry into the future.