Trade Show Marketing


How to Qualify Sales Leads at Your Trade Show

January 17, 2017

In a perfect world, each one of your trade show attendees will fall in love with what your company offers and make a purchase on the spot. The unfortunate reality is only a small number of visitors are ready and able to commit to your product or service. How do you know when it’s time to label a prospect a sales qualified lead? Well, it takes a little bit of magic and a lot of strategy.Read...

The History of Trade Shows [Infographic]

December 13, 2016

Trade show exhibiting is a multibillion-dollar industry. By combining custom trade show booth design with complex engagement strategies, trade show marketers connect with prospects and customers in a way no other medium can.Read...

The Trade Show Playbook: 9 Mistakes You Need to Avoid at Your Next Trade Show

December 6, 2016

You’ve got a big day ahead of you. Your next trade show is on the horizon, and you need to play your “A” game – both to stand out amongst the other exhibits and to prove to your boss that investing in expo marketing was worth it.Read...

The 5 Biggest Trade Show Marketing Trends Right Now

November 8, 2016

The trade show industry is on fire right now. If you don’t believe it, ask the 99% of marketers who said they find unique value in trade shows that other marketing mediums can’t match. A big part of what’s fueling this fire is the explosion of trends that are helping make expo marketing more accessible, engaging, and cutting-edge. Read...

Why (And How) to Develop Personas Before Your Next Trade Show

November 1, 2016

81% – that’s how many trade show attendees have buying authority. That means 4 out of 5 people walking around the show could be your next customer. Good news, right? Actually, it’s only good news if you’ve devised an effective trade show strategy that both attracts people to your booth, and makes them fall in love with your brand. Read...

7 Hashtag Mistakes to Avoid in Your Trade Show Strategy

October 25, 2016

In 2007, a man named Chris Messina changed the Internet forever. He posted an idea to his followers on Twitter: What if we could organize all of our conversations on the web with one simple symbol? If you didn’t guess already, Chris invented the hashtag.Read...

Creating Environments of Impact: An Exclusive Preview

October 18, 2016

An impactful trade show display sets the tone for your success. It can bolster your brand message, draw a crowd to your exhibit, and leave a lasting impression on your booth attendees. In short, it’s important.Read...

5 Rules for a Trade Show Booth that Reflects Your Brand

October 4, 2016

Building a brand is labor of love. It’s a careful balance between the art of creative with the science of marketing. Yet, this labor of love is also challenging. With so many elements involved, it’s easy for your brand to become muddled and inconsistent across different marketing channels.Read...

5 Tips to Set up Your Day for Success at Trade Shows

September 6, 2016

When Winston Churchill said, “If you fail to plan, you plan to fail,” he probably didn’t have trade shows in mind. But his words speak to one of the biggest mistakes companies commit when exhibiting at trade shows and conferences: They lack proper pre-show planning. For the inexperienced trade show exhibitor (and even the seasoned veteran), the day of the event can be hectic.Read...

Trade Show Exhibit 101: How to Create the Booth of Your Dreams

August 30, 2016

In your mind, what does the perfect trade show exhibit look like? Does it have sweeping banners baring your company’s branding? Does it boast a coffee bar or water feature that leaves attendees feeling at home? Or does it include all of these features, plus a few more that stop trade show attendees in their tracks? Whatever’s included in the exhibition booth design of your dreams, building it starts with a proper foundation. On average, 4...