Social Media

Trade-Show-Personas-Image

Why (And How) to Develop Personas Before Your Next Trade Show

November 1, 2016

81% – that’s how many trade show attendees have buying authority. That means 4 out of 5 people walking around the show could be your next customer. Good news, right? Actually, it’s only good news if you’ve devised an effective trade show strategy that both attracts people to your booth, and makes them fall in love with your brand. Read...
Hashtag-Trade-Show-Strategy

7 Hashtag Mistakes to Avoid in Your Trade Show Strategy

October 25, 2016

In 2007, a man named Chris Messina changed the Internet forever. He posted an idea to his followers on Twitter: What if we could organize all of our conversations on the web with one simple symbol? If you didn’t guess already, Chris invented the hashtag.Read...

5 Tips to Set up Your Day for Success at Trade Shows

September 6, 2016

When Winston Churchill said, “If you fail to plan, you plan to fail,” he probably didn’t have trade shows in mind. But his words speak to one of the biggest mistakes companies commit when exhibiting at trade shows and conferences: They lack proper pre-show planning. For the inexperienced trade show exhibitor (and even the seasoned veteran), the day of the event can be hectic.Read...

How to Maximize Your Trade Show Impact

August 23, 2016

Trade show exhibits have long been a great way for small businesses to market their brand. In fact, few other marketing opportunities can match the level of face-to-face audience interaction trade shows offer. When you’re one of potentially hundreds of booths at a show, however, your mere presence may not be enough to command your audience’s attention. There are several ways to maximize your trade show impact, but here are a few to get...

24 Social Media Tips for Trade Show Exhibitors

June 7, 2016

In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details... Read...

How to Use Trade Show Booth Contests to Drive Traffic to your Booth

May 10, 2016

Have the results of your trade show exhibits sucked in the past? Didn’t get the kind of trade show ROI numbers or sales you projected? Here’s an idea: Have a contest! why do trade show contests at your booth? Because if done right, they produce results! More traffic to your booth, more opportunities to engage with customers, clients and connect with prospects. Here are a few trade show contest ideas... Read...

How to Turn Trade Show Visitors into Customers

April 26, 2016

Having a lot of people stop by your trade show booth helps improve your brand’s visibility and identity. Ideally, though, you want to convert those visitors into customers. The following strategies could boost your sales by making people want to buy from your business... Read...

How to Use Your Trade Show Hashtag

April 19, 2016

If you’ve exhibited at a trade show recently I’m sure you’ve noticed the use of hashtags, and if you travel to multiple shows you probably know that many have their own hashtag. For example the Consumer Electronics Show uses #CES2014, EXHIBITOR show uses #EXHIBITOR2014. If you’re active on social media with your brand, you’ll know that hashtags can be used in a variety of ways across Twitter, Instagram and even Facebook for finding...

Trade Show Display Elements [INFOGRAPHIC]

March 29, 2016

There are ten key trade show display elements for a successful trade show marketing event. Remember the periodic table of elements you had to memorize in chemistry class? We decided to rethink the parts of trade show displays like elements essential for success. Here are some of the essential trade show elements for success... Read...

Creative Ideas for Engaging Your Trade Show Audience

March 22, 2016

How many times have you read an article telling you that the best way to engage your audience is by greeting them, having strong communication skills and standing just outside your booth? Don’t get us wrong, that’s good advice, but sometimes it’s just not as simple as that. Attendees expectations are rising, and at some shows simply saying hello and giving a sales pitch isn’t going to cut it. So to help you start thinking outside the...