Show Planning

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Your Trade Show Event Survival Guide

January 10, 2017

Don’t believe the facade. Trade show exhibiting is often more down and dirty than glitz and glam. Between the potential for long days, unexpected mishaps, and logistical nightmares, the day of a trade show event can make even the most veteran exhibitor look like a shuddering novice.Read...

The 5 Trends that will Rule Trade Shows in 2017

December 27, 2016

Beware: The following sentence might terrify you. It’s almost 2017. That’s right. 2016 is nearly gone. With it, a wave of trade show trends flooded in – some good, some bad, and some downright cringe-worthy. But as much has emerged over the last year, 2017 promises to be even bigger and better.Read...

The Trade Show Playbook: 9 Mistakes You Need to Avoid at Your Next Trade Show

December 6, 2016

You’ve got a big day ahead of you. Your next trade show is on the horizon, and you need to play your “A” game – both to stand out amongst the other exhibits and to prove to your boss that investing in expo marketing was worth it.Read...

Here’s Why Your Trade Show Booth Staff is Missing the Mark

November 22, 2016

There’s a big missed opportunity in the trade show world. Too often, brands fail to capitalize on the enormous lead and sales generation potential of expo marketing. Many believe that pulling together the smartest, most enthusiastic staff will guarantee success on the trade show floor. We’re here to tell you that’s not always the case.Read...

Never Have a Poorly Attended Trade Show Booth Again

October 18, 2016

The best things in life take time. Building a killer trade show exhibit that is overflowing with prospective customers is one of them. Are you spending your time appropriately to make that happen? We’re going to let you in on a little insider’s secret. The biggest reason successful exhibitors attract so many people can be summed up in one word ­– promotion.Read...

Deconstructing Common Trade Show Expenses

October 11, 2016

We need to clear the air: Accurately anticipating expenses before, during, and after exhibiting at a trade show is tough work. It’s a challenge that both seasoned exhibitors face and newcomers miscalculate. However, equipped with the proper knowledge and trade show planning, you can turn this burden into a boon. Trade shows can generate huge ROI for your business. Read...

How to Measure the ROI of Your Trade Show Exhibit in 4 Steps

September 13, 2016

One goal, three letters: ROI. It’s one of the most important considerations when drawing a trade show strategy. But for so many, it’s also one of the hardest to measure. However, there’s a solution. In fact, calculating the return on your trade show exhibit may be more straightforward than you imagined.Read...

5 Tips to Set up Your Day for Success at Trade Shows

September 6, 2016

When Winston Churchill said, “If you fail to plan, you plan to fail,” he probably didn’t have trade shows in mind. But his words speak to one of the biggest mistakes companies commit when exhibiting at trade shows and conferences: They lack proper pre-show planning. For the inexperienced trade show exhibitor (and even the seasoned veteran), the day of the event can be hectic.Read...

How to Maximize Your Trade Show Impact

August 23, 2016

Trade show exhibits have long been a great way for small businesses to market their brand. In fact, few other marketing opportunities can match the level of face-to-face audience interaction trade shows offer. When you’re one of potentially hundreds of booths at a show, however, your mere presence may not be enough to command your audience’s attention. There are several ways to maximize your trade show impact, but here are a few to get...

Your Promotional Trade Show Marketing Checklist

August 16, 2016

Your Promotional Trade Show Marketing Checklist A successful trade show exhibition requires a synergy between effective exhibit design, and a strong promotional campaign to spur conversation. Because many attendees plan which booths they’ll be visiting before the show even begins, exhibitors perform best when they’ve marketed their appearance well beforehand. However, there’s a lot to consider when pulling together Read...