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With 2017 already upon us, we've decided to look back on 2016 one more time with our top 10 exhibit designs. Take a look at some of our most dynamic and interesting exhibits to herald in the new year on a creative note!
Read...
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Don’t believe the facade. Trade show exhibiting is often more down and dirty than glitz and glam.
Between the potential for long days, unexpected mishaps, and logistical nightmares, the day of a trade show event can make even the most veteran exhibitor look like a shuddering novice.Read...
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“If the metrics you are looking at aren’t useful in optimizing your strategy – stop looking at them.” –Mark Twain
In the spring of 1962, Dick Swandby sat in a meeting with his brow furrowed. His team was arguing over which products to showcase at their next trade show exhibit. They were gridlocked. Eventually, the decision was awarded to the team member with the loudest voice.Read...
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Beware: The following sentence might terrify you.
It’s almost 2017.
That’s right. 2016 is nearly gone. With it, a wave of trade show trends flooded in – some good, some bad, and some downright cringe-worthy. But as much has emerged over the last year, 2017 promises to be even bigger and better.Read...
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A lot has changed since the beginning of trade show exhibiting, but its importance for marketers like you has not.
According to a Simmons Market Research Bureau study, 91% of respondents ranked trade shows as "extremely useful" for product purchasing information. That’s huge. So, why are some exhibitors coming up short?Read...
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You’ve got a big day ahead of you. Your next trade show is on the horizon, and you need to play your “A” game – both to stand out amongst the other exhibits and to prove to your boss that investing in expo marketing was worth it.Read...
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There’s a big missed opportunity in the trade show world.
Too often, brands fail to capitalize on the enormous lead and sales generation potential of expo marketing. Many believe that pulling together the smartest, most enthusiastic staff will guarantee success on the trade show floor. We’re here to tell you that’s not always the case.Read...
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The Chicago Cubs and Nimlok Company’s Design Director, Dave Fugiel, have two things in common: first, they’re from Chicago; and second, they’re both winners – one of the World Series, and the other of designing show-stopping trade show booths. Read...
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The trade show industry is on fire right now. If you don’t believe it, ask the 99% of marketers who said they find unique value in trade shows that other marketing mediums can’t match.
A big part of what’s fueling this fire is the explosion of trends that are helping make expo marketing more accessible, engaging, and cutting-edge. Read...
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81% – that’s how many trade show attendees have buying authority. That means 4 out of 5 people walking around the show could be your next customer. Good news, right?
Actually, it’s only good news if you’ve devised an effective trade show strategy that both attracts people to your booth, and makes them fall in love with your brand. Read...
