Exhibiting Tips

Embarq Creative’s Top 10 Exhibit Designs of 2016

January 12, 2017

With 2017 already upon us, we've decided to look back on 2016 one more time with our top 10 exhibit designs. Take a look at some of our most dynamic and interesting exhibits to herald in the new year on a creative note! Read...
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Your Trade Show Event Survival Guide

January 10, 2017

Don’t believe the facade. Trade show exhibiting is often more down and dirty than glitz and glam. Between the potential for long days, unexpected mishaps, and logistical nightmares, the day of a trade show event can make even the most veteran exhibitor look like a shuddering novice.Read...

The Trade Show Metrics that Matter

January 3, 2017

“If the metrics you are looking at aren’t useful in optimizing your strategy – stop looking at them.” –Mark Twain In the spring of 1962, Dick Swandby sat in a meeting with his brow furrowed. His team was arguing over which products to showcase at their next trade show exhibit. They were gridlocked. Eventually, the decision was awarded to the team member with the loudest voice.Read...

The 5 Trends that will Rule Trade Shows in 2017

December 27, 2016

Beware: The following sentence might terrify you. It’s almost 2017. That’s right. 2016 is nearly gone. With it, a wave of trade show trends flooded in – some good, some bad, and some downright cringe-worthy. But as much has emerged over the last year, 2017 promises to be even bigger and better.Read...

Ask an Expert: Karen Cohen’s 3 Essential Tips for a Successful Trade Show

December 20, 2016

A lot has changed since the beginning of trade show exhibiting, but its importance for marketers like you has not. According to a Simmons Market Research Bureau study, 91% of respondents ranked trade shows as "extremely useful" for product purchasing information. That’s huge. So, why are some exhibitors coming up short?Read...

The Trade Show Playbook: 9 Mistakes You Need to Avoid at Your Next Trade Show

December 6, 2016

You’ve got a big day ahead of you. Your next trade show is on the horizon, and you need to play your “A” game – both to stand out amongst the other exhibits and to prove to your boss that investing in expo marketing was worth it.Read...

Here’s Why Your Trade Show Booth Staff is Missing the Mark

November 22, 2016

There’s a big missed opportunity in the trade show world. Too often, brands fail to capitalize on the enormous lead and sales generation potential of expo marketing. Many believe that pulling together the smartest, most enthusiastic staff will guarantee success on the trade show floor. We’re here to tell you that’s not always the case.Read...

Event Recap: Creating an Impactful Trade Show Exhibit Environment

November 15, 2016

The Chicago Cubs and Nimlok Company’s Design Director, Dave Fugiel, have two things in common: first, they’re from Chicago; and second, they’re both winners – one of the World Series, and the other of designing show-stopping trade show booths. Read...

The 5 Biggest Trade Show Marketing Trends Right Now

November 8, 2016

The trade show industry is on fire right now. If you don’t believe it, ask the 99% of marketers who said they find unique value in trade shows that other marketing mediums can’t match. A big part of what’s fueling this fire is the explosion of trends that are helping make expo marketing more accessible, engaging, and cutting-edge. Read...

Why (And How) to Develop Personas Before Your Next Trade Show

November 1, 2016

81% – that’s how many trade show attendees have buying authority. That means 4 out of 5 people walking around the show could be your next customer. Good news, right? Actually, it’s only good news if you’ve devised an effective trade show strategy that both attracts people to your booth, and makes them fall in love with your brand. Read...