The Embarq Creative Blog

How to Avoid Hidden Trade Show Costs

January 26, 2016

Planning out your trade show budget and accompanying expenditures is a crucial part of making sure that you come in at cost. A workable and realistic marketing budget for your exhibit will include all costs, leeway for potential cost overruns and designate critical path timelines. Understanding these critical path timelines beforehand assures that you understand the consequences of not having tasks completed according to the schedule…

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Minding Your Manners at a Face-to-face Marketing Event

January 19, 2016

Imagine your face-to-face marketing event is a gala and your trade show exhibit is your gown or tux. How would you conduct yourself? Would you stumble about the party rudely interjecting yourself into strangers’ conversations? Would you carelessly spew profanities loud enough for everyone to hear? Would you aggressively pressure party goers into dancing with you? I hope the answer to these questions is no. But, just because a person may uphold a graceful demeanor in polite company it does not mean that they will be on their best behavior on the trade show floor. That’s why we have outlined some of the do’s and don’ts of event marketing etiquette…

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5 Reasons to Use Pinterest for Trade Show Ideas

January 12, 2016

Pinterest is only around 3 years old, a baby in the world of the internet, but it’s still one of the fastest growing social media platforms out there. While we’re all well aware of the great recipes and pretty DIY projects our friends have found using it, that’s not the only thing it’s good for. If you’re an exhibitor or a trade show and event planner now is the time to get on board (pun intended)…

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3 Ways to Use Augmented Reality at Trade Shows

January 5, 2016

We just released a new brochure that makes use of augmented reality, which is a really cool way to add an interactive element to just about anything. While we chose to use it to complement our print brochure, we see a ton of possibilities for augmented reality at trade shows. Below are 3 creative examples of how you can incorporate this new technology in your trade show exhibit to attract attendees…

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Pros Design Tips on Reconfigurable Exhibits

December 29, 2015

If you’ve ever exhibited at a trade show, you’re aware of the enormous time, money and effort that go into just one successful exhibit. For brands that exhibit at multiple shows a year, efficiency and versatility in displays is essential.

One of the best ways to get a custom looking booth for all your shows without breaking the bank is by working with a designer to develop a reconfigurable exhibit…

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An Overview of Banner Stands

December 22, 2015

Banner stands are one of the most widely used and versatile trade show marketing assets on the market. They have become a staple with tradeshow and event marketers because of their: cost-effectiveness, portability and ease of customization. Banner stands are not only confined to the trade show/event marketing arena, they can also be utilized in retail spaces, office lobbies, restaurants, conferences, airports, ceremonies and wherever additional graphic messaging is needed. Below we have provided an overview on banner stands and how…

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