The Embarq Creative Blog

A Brief guide to Trade Show Display Graphics

April 5, 2016

“For the apparel oft proclaims the man,” for those of you familiar with what some consider to be William Shakespeare’s magnum opus, Hamlet, this quote may ring a bell. You may be asking yourself “What does Hamlet have to do with trade show graphics, is this a marketing blog or what!?”. Well for starters Shakespeare is correct, clothes very often do make the man. And just as clothes make the man, so too do graphics make the trade show display. Graphics– as with most things trade show related– come with several layers of nuance and detail. We’d like to share with…

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Trade Show Display Elements [INFOGRAPHIC]

March 29, 2016

There are ten key trade show display elements for a successful trade show marketing event. Remember the periodic table of elements you had to memorize in chemistry class? We decided to rethink the parts of trade show displays like elements essential for success.

Here are some of the essential trade show elements for success…

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Creative Ideas for Engaging Your Trade Show Audience

March 22, 2016

How many times have you read an article telling you that the best way to engage your audience is by greeting them, having strong communication skills and standing just outside your booth?

Don’t get us wrong, that’s good advice, but sometimes it’s just not as simple as that. Attendees expectations are rising, and at some shows simply saying hello and giving a sales pitch isn’t going to cut it. So to help you start thinking outside the box, below are a few not-so-obvious ideas for engaging your audience…

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Things to Consider When Choosing a Trade Show or an Event

March 15, 2016

The event marketing industry is booming. There seems to be an industry or consumer event in every sector imaginable. With trade shows and events taking place in cities all over the world there is no shortage of eager exhibitors and attendees lining up to fill convention centers and conferences halls far and wide. Because there are so many events to choose from it can be difficult to figure out which show will be the best fit for your organization. Well never fear, we have outlined some simple and easy-to-follow best practices when it comes to choosing the right event for you…

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5 Ways to Build Trust with Your Exhibit Attendees

March 8, 2016

Every year countless numbers of trade show attendees spill into crowded convention centers, hotels and cities all across the globe. Exhibit attendees are all looking for something different, some for networking and relationship building, some for the new and novel, some for educational information and others looking to purchase/price for their respective organizations.

If you are an exhibitor you are more than likely there to build connections, capture leads and get on-the-floors sales. To accomplish these goals one of your best weapons is your organizations ability to create trust between you and your prospects. In a perfect world trust would…

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5 Vine Marketing Campaigns You Can Learn From

March 1, 2016

Whether you think it’s just a fad, or the future of social media, Vine, the platform for sharing 6-second videos has been catching on. Not only has it caught on, it seems to be a continuing trend in social media with Instagram introducing 15-second video and similar features popping up on Snapchat and Pheed.

It’s no surprise that brands started jumping on board, using the platform for some highly creative marketing campaigns. You may be wondering what you can possibly say about your company or products in only 6-seconds, but the surprising answer is…

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How to Avoid Digital Disasters in Your Booth

February 23, 2016

A quick post this week on avoiding some of the basic issues that may throw a wrench in your technology plans.

confirm wi fi access

This is the single most basic and important tool you need to rely on if you are planning to incorporate social media or live blogging during the show. If there’s anything we’ve learned from participating in #ExpoChat every Wednesday, it’s that Wi Fi access is something every exhibitor and attendee wants (and comes to expect) from a trade show or conference these days…

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3 Reasons to Consider a Rental Trade Show Booth

February 16, 2016

Trade shows are one of the best ways to get your company noticed, and they are an amazing way to make industry contacts and generate leads. However, trade shows can also be expensive and budgeting can be a pain. Between travel cost, trade show equipment, staff expenses and other costs the bills can really add up. Luckily, there are some great ways to save money while still have a great showing at your event. This is why rental trade show displays are on the rise because they help alleviate some of the financial stresses and other logistical headaches trade shows can bring. Below we have listed three key advantages to trade show booth rentals…

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Modular Trade Show Exhibits: What You Need to Know

February 9, 2016

Trade show exhibits are an incredible face-to-face marketing asset. A smartly-designed exhibit can not only command the attention of show attendees, but it can also convey a brand’s message and personality to the world at-large. Naturally, if you are planning on attending a face-to-face marketing event you want to impress and inform, but financial and logistical concerns can be difficult to navigate, especially when working with a limited budget. Modular trade show exhibits can help keep cost down while offering flexibility in both appearance, size and graphics. Read on to learn about the advantages of modular trade show exhibits…

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After the Show is Over: 5 Tips on Post Show Marketing

February 2, 2016

With all that goes into planning for a trade show it can be easy to forget some fundamental marketing practices. However, overlooking crucial networking, promotional and sales opportunities after the lights have dimmed and the crowds have gone may diminish your return on investment. According to research conducted by the Center for Exhibition Industry Research (CEIR), 80% of trade show leads are never followed up upon. This is a huge number and it represents a lot of lost opportunities for business…

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