The Embarq Creative Blog

Trade Show Booth Staff Boot Camp

June 14, 2016

Preparing for a trade show is stressful, we all know that. The process of getting everything budgeted, scheduled, and set up takes an enormous amount of effort. Because of all of the time spent on the material and logistical aspects of planning for a trade shows, organizers often overlook their most important asset, the event staff.

To make sure you get the best performance from your booth staff, and in turn ensure your greatest ROI…

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24 Social Media Tips for Trade Show Exhibitors

June 7, 2016

In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details…

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Trade Show Technology: Ending Death By Powerpoint

May 31, 2016

Part 1: Death by…

When I was in 7th grade, my science teacher, Mr. Kalinga,* would write the day’s lesson on the blackboard. In actuality, he would copy his lesson from a green Marble Composition notebook that he held in his other hand. Copy it verbatim – word for word – right there on the blackboard.

Our job, of course, was to copy the lesson from the blackboard into OUR little green Marble Composition notebooks.

When he filled the board, he would ask if we were ready, he would then erase it and continue where he’d left off…

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Things to Consider When Purchasing a Trade Show Booth

May 24, 2016

The trade show ecosystem is a microcosm of the marketing world as a whole. All of a marketing departments efforts are condensed and packed into a 10′ x 10′, 20′ x 20′, 40′ x 40′ space and put on display. Companies compete against each other in what can be thought can be thought of as a form of gladiatorial marketing, with the venue serving as the arena, the attendees acting as the ruckus blood thirsty crowd and the brands are the embattled combatants each trying to best each other. In this highly…

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Exhibiting 101: Types of Trade Show Displays

May 17, 2016

If you’ve been preparing for a trade show by researching what kind of exhibit options are available for your space and budget, I bet you’ve run across an industry term or two that’s left you scratching your head. If this sounds familiar, have no fear! In this week’s Exhibiting101 post we go back to basics again and break down some of the most popular types of exhibits, spaces and products to help you make your decision.

Let’s start with the kind of space you’ll need to fill with your booth…

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How to Use Trade Show Booth Contests to Drive Traffic to your Booth

May 10, 2016

Have the results of your trade show exhibits sucked in the past? Didn’t get the kind of trade show ROI numbers or sales you projected? Here’s an idea:

Have a contest!

why do trade show contests at your booth?

Because if done right, they produce results! More traffic to your booth, more opportunities to engage with customers, clients and connect with prospects.

Here are a few trade show contest ideas…

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3 Things to Think About While Planning Your Trade Show Goals

May 3, 2016

Trade shows are major investments in time and financial resources for organizations. This is why it is crucial to create, track and achieve positive outcomes from trade show participation. The best way to make sure you get a great ROI from your trade show attendance is to have measurable goals and objectives set in place beforehand. Here are some tips on how to set, track and achieve your trade show goals…

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How to Turn Trade Show Visitors into Customers

April 26, 2016

Having a lot of people stop by your trade show booth helps improve your brand’s visibility and identity. Ideally, though, you want to convert those visitors into customers. The following strategies could boost your sales by making people want to buy from your business…

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How to Use Your Trade Show Hashtag

April 19, 2016

If you’ve exhibited at a trade show recently I’m sure you’ve noticed the use of hashtags, and if you travel to multiple shows you probably know that many have their own hashtag. For example the Consumer Electronics Show uses #CES2014, EXHIBITOR show uses #EXHIBITOR2014.

If you’re active on social media with your brand, you’ll know that hashtags can be used in a variety of ways across Twitter, Instagram and even Facebook for finding posts of interest, sharing content/thoughts on a specific topic and chatting with a group…

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Event Email Marketing Best Practices [INFOGRAPHIC]

April 12, 2016

Most marketers utilize some sort of email marketing program, and event marketers are no different. Email allows you to reach a wide audience in a personalized way for a relatively low cost and – yes, there’s an ‘and’ – provides marketers with a wealth of data and engagement knowledge. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a more sophisticated life cycle…

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