The Embarq Creative Blog

How to Maximize Your Trade Show Impact

August 23, 2016

Trade show exhibits have long been a great way for small businesses to market their brand. In fact, few other marketing opportunities can match the level of face-to-face audience interaction trade shows offer. When you’re one of potentially hundreds of booths at a show, however, your mere presence may not be enough to command your audience’s attention.

There are several ways to maximize your trade show impact, but here are a few to get you started:

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Your Promotional Trade Show Marketing Checklist

August 16, 2016

Your Promotional Trade Show Marketing Checklist

A successful trade show exhibition requires a synergy between effective exhibit design, and a strong promotional campaign to spur conversation.

Because many attendees plan which booths they’ll be visiting before the show even begins, exhibitors perform best when they’ve marketed their appearance well beforehand. However, there’s a lot to consider when pulling together Read More

The 3 Essential Trade Show Budget Questions (and Their Solutions)

August 9, 2016

In preparation for a trade show, it’s not unusual to let your budget get a little carried away. After all, it takes a big spend to make a big splash, right?

Not quite. A solid return on investment should always be at the forefront of your strategy when going through the trade show planning process. If exhibiting at trade shows hasn’t proven lucrative for your brand, it’s time to reevaluate your financial plan.

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Event Recap: Are Trade Shows Worth the Investment?

August 1, 2016

Recently, Trellist Marketing joined us at our Collegeville office for “An Event on Events.” The topic of the seminar? A question we hear more often than any other: Are trade shows worth the investment?

After a brief introduction by our own Ed Oxenham, trade show and event expert Regina Beval from Trellist took the podium to answer that question.Read More

Embarq Creative Receives Best Booth Award at TPIE Show

July 26, 2016

For Immediate Release


Woodridge, IL- January 8, 2015: Nimlok and Philadelphia-based dealer, Embarq Creative, are proud to announce that a recent exhibit for client ArizonaEast received the top exhibit design award for 300 square foot exhibits at the Tropical Plant Industry Exhibition show.

A panel of judges selected the exhibit based on exhibit design as well as overall campaign and on-the-floor presence. The exhibit was custom designed and produced by Nimlok and Embarq Creative for the New Jersey-based ArizonaEast.

“We needed to think creatively for ArizonaEast’s exhibit in order to display a large amount of product in a visually appealing way,” said Andy Carr, Managing PartnerRead More

Don’t Go It Alone: Why You Need a Trade Show Partner

July 19, 2016

Everyone is an expert in something. That’s why, as a business, you may prioritize perfecting your product or service over other things, like executing new marketing opportunities.

Thankfully, there are experts for that, too. Because there are so many design and logistical considerations, trade shows often become one of those seemingly impossible Read More

How to Nail Your Trade Show Exhibit’s Graphic Design

July 12, 2016

At trade show exhibitions, eye-catching design is key. Amidst the potential hundreds of other booths, everyone’s goal is to be noticed. But how do you earn that recognition?

Cue graphic design. To draw a crowd at your next trade show, high quality graphicsRead More

The Top 3 Benefits of Custom Exhibit Rentals

July 5, 2016

Making your foray into trade show exhibitions may feel daunting. When you consider the commitment of buying a custom trade show exhibit, it might even feel impossible. Fortunately, custom exhibit rentals are here to allay your fears.

Whether this is your first or one-hundredth time exhibiting, custom exhibit rentals offer a level of flexibility and customization that’s hard to beat. Read More


Trade Show Leads 101: Qualifying

June 28, 2016

Not all leads captured on the trade show floor are equal, and because of this the ability to quickly qualify leads is crucial. The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers. Read on to learn…

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Trade Show 101: How a Buyer Persona Can Help You Reach Your Target Audience

June 21, 2016

Having a deep understanding of your target demographic is one of the key factors in successful trade show marketing campaigns. Everything from your trade show booth, staff, product displays and the show you plan to attend should all be tailored to your ideal buyer. Unfortunately, many event marketers lack an intimate understanding of their target demographic. Instead, they rely too much on assumptions rather than well researched…

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