The Embarq Creative Blog


Why (And How) to Develop Personas Before Your Next Trade Show

November 1, 2016

81% – that’s how many trade show attendees have buying authority. That means 4 out of 5 people walking around the show could be your next customer. Good news, right?

Actually, it’s only good news if you’ve devised an effective trade show strategy that both attracts people to your booth, and makes them fall in love with your brand. Read More


7 Hashtag Mistakes to Avoid in Your Trade Show Strategy

October 25, 2016

In 2007, a man named Chris Messina changed the Internet forever. He posted an idea to his followers on Twitter: What if we could organize all of our conversations on the web with one simple symbol?

If you didn’t guess already, Chris invented the hashtag.Read More


Never Have a Poorly Attended Trade Show Booth Again

October 18, 2016

The best things in life take time. Building a killer trade show exhibit that is overflowing with prospective customers is one of them.

Are you spending your time appropriately to make that happen?

We’re going to let you in on a little insider’s secret. The biggest reason successful exhibitors attract so many people can be summed up in one word ­– promotion.Read More


Creating Environments of Impact: An Exclusive Preview

October 18, 2016

An impactful trade show display sets the tone for your success. It can bolster your brand message, draw a crowd to your exhibit, and leave a lasting impression on your booth attendees. In short, it’s important.Read More


Deconstructing Common Trade Show Expenses

October 11, 2016

We need to clear the air: Accurately anticipating expenses before, during, and after exhibiting at a trade show is tough work. It’s a challenge that both seasoned exhibitors face and newcomers miscalculate.

However, equipped with the proper knowledge and trade show planning, you can turn this burden into a boon. Trade shows can generate huge ROI for your business. Read More


5 Rules for a Trade Show Booth that Reflects Your Brand

October 4, 2016

Building a brand is labor of love. It’s a careful balance between the art of creative with the science of marketing.

Yet, this labor of love is also challenging. With so many elements involved, it’s easy for your brand to become muddled and inconsistent across different marketing channels.Read More


The Top 4 Ways to Use Technology at Your Next Trade Show

September 27, 2016

Trade shows are nothing new. Ever since people started selling goods and services, they congregated in markets and fairs to show people their stuff.

Technology is also nothing new. It’s helped make people’s lives better and their work more efficient since the dawn of time.Read More

How to Measure the ROI of Your Trade Show Exhibit in 4 Steps

September 13, 2016

One goal, three letters: ROI. It’s one of the most important considerations when drawing a trade show strategy. But for so many, it’s also one of the hardest to measure.

However, there’s a solution. In fact, calculating the return on your trade show exhibit may be more straightforward than you imagined.Read More

5 Tips to Set up Your Day for Success at Trade Shows

September 6, 2016

When Winston Churchill said, “If you fail to plan, you plan to fail,” he probably didn’t have trade shows in mind. But his words speak to one of the biggest mistakes companies commit when exhibiting at trade shows and conferences: They lack proper pre-show planning.

For the inexperienced trade show exhibitor (and even the seasoned veteran), the day of the event can be hectic.Read More

Trade Show Exhibit 101: How to Create the Booth of Your Dreams

August 30, 2016

In your mind, what does the perfect trade show exhibit look like? Does it have sweeping banners baring your company’s branding? Does it boast a coffee bar or water feature that leaves attendees feeling at home? Or does it include all of these features, plus a few more that stop trade show attendees in their tracks?

Whatever’s included in the exhibition booth design of your dreams, building it starts with a proper foundation. On average, 4 out of 5 trade show attendees have buying authority. Read More