An impactful trade show display sets the tone for your success. It can bolster your brand message, draw a crowd to your exhibit, and leave a lasting impression on your booth attendees. In short, it’s important.Read More
We need to clear the air: Accurately anticipating expenses before, during, and after exhibiting at a trade show is tough work. It’s a challenge that both seasoned exhibitors face and newcomers miscalculate.
When Winston Churchill said, “If you fail to plan, you plan to fail,” he probably didn’t have trade shows in mind. But his words speak to one of the biggest mistakes companies commit when exhibiting at trade shows and conferences: They lack proper pre-show planning.
For the inexperienced trade show exhibitor (and even the seasoned veteran), the day of the event can be hectic.Read More
In your mind, what does the perfect trade show exhibit look like? Does it have sweeping banners baring your company’s branding? Does it boast a coffee bar or water feature that leaves attendees feeling at home? Or does it include all of these features, plus a few more that stop trade show attendees in their tracks?
Trade show exhibits have long been a great way for small businesses to market their brand. In fact, few other marketing opportunities can match the level of face-to-face audience interaction trade shows offer. When you’re one of potentially hundreds of booths at a show, however, your mere presence may not be enough to command your audience’s attention.
There are several ways to maximize your trade show impact, but here are a few to get you started:
A successful trade show exhibition requires a synergy between effective exhibit design, and a strong promotional campaign to spur conversation.
Because many attendees plan which booths they’ll be visiting before the show even begins, exhibitors perform best when they’ve marketed their appearance well beforehand. However, there’s a lot to consider when pulling together Read More