“If the metrics you are looking at aren’t useful in optimizing your strategy – stop looking at them.” –Mark Twain
In the spring of 1962, Dick Swandby sat in a meeting with his brow furrowed. His team was arguing over which products to showcase at their next trade show exhibit. They were gridlocked. Eventually, the decision was awarded to the team member with the loudest voice.Read More
According to a Simmons Market Research Bureau study, 91% of respondents ranked trade shows as “extremely useful” for product purchasing information. That’s huge. So, why are some exhibitors coming up short?Read More
Trade show exhibiting is a multibillion-dollar industry. By combining custom trade show booth design with complex engagement strategies, trade show marketers connect with prospects and customers in a way no other medium can.Read More
You’ve got a big day ahead of you. Your next trade show is on the horizon, and you need to play your “A” game – both to stand out amongst the other exhibits and to prove to your boss that investing in expo marketing was worth it.Read More
There’s a big missed opportunity in the trade show world.
Too often, brands fail to capitalize on the enormous lead and sales generation potential of expo marketing. Many believe that pulling together the smartest, most enthusiastic staff will guarantee success on the trade show floor. We’re here to tell you that’s not always the case.Read More
The Chicago Cubs and Nimlok Company’s Design Director, Dave Fugiel, have two things in common: first, they’re from Chicago; and second, they’re both winners – one of the World Series, and the other of designing show-stopping trade show booths.Read More