The Embarq Creative Blog


Never Have a Poorly Attended Trade Show Booth Again

October 18, 2016

The best things in life take time. Building a killer trade show exhibit that is overflowing with prospective customers is one of them.

Are you spending your time appropriately to make that happen?

We’re going to let you in on a little insider’s secret. The biggest reason successful exhibitors attract so many people can be summed up in one word ­– promotion.Read More


Creating Environments of Impact: An Exclusive Preview

October 18, 2016

An impactful trade show display sets the tone for your success. It can bolster your brand message, draw a crowd to your exhibit, and leave a lasting impression on your booth attendees. In short, it’s important.Read More


Deconstructing Common Trade Show Expenses

October 11, 2016

We need to clear the air: Accurately anticipating expenses before, during, and after exhibiting at a trade show is tough work. It’s a challenge that both seasoned exhibitors face and newcomers miscalculate.

However, equipped with the proper knowledge and trade show planning, you can turn this burden into a boon. Trade shows can generate huge ROI for your business. Read More


5 Rules for a Trade Show Booth that Reflects Your Brand

October 4, 2016

Building a brand is labor of love. It’s a careful balance between the art of creative with the science of marketing.

Yet, this labor of love is also challenging. With so many elements involved, it’s easy for your brand to become muddled and inconsistent across different marketing channels.Read More


The Top 4 Ways to Use Technology at Your Next Trade Show

September 27, 2016

Trade shows are nothing new. Ever since people started selling goods and services, they congregated in markets and fairs to show people their stuff.

Technology is also nothing new. It’s helped make people’s lives better and their work more efficient since the dawn of time.Read More

How to Measure the ROI of Your Trade Show Exhibit in 4 Steps

September 13, 2016

One goal, three letters: ROI. It’s one of the most important considerations when drawing a trade show strategy. But for so many, it’s also one of the hardest to measure.

However, there’s a solution. In fact, calculating the return on your trade show exhibit may be more straightforward than you imagined.Read More

5 Tips to Set up Your Day for Success at Trade Shows

September 6, 2016

When Winston Churchill said, “If you fail to plan, you plan to fail,” he probably didn’t have trade shows in mind. But his words speak to one of the biggest mistakes companies commit when exhibiting at trade shows and conferences: They lack proper pre-show planning.

For the inexperienced trade show exhibitor (and even the seasoned veteran), the day of the event can be hectic.Read More

Trade Show Exhibit 101: How to Create the Booth of Your Dreams

August 30, 2016

In your mind, what does the perfect trade show exhibit look like? Does it have sweeping banners baring your company’s branding? Does it boast a coffee bar or water feature that leaves attendees feeling at home? Or does it include all of these features, plus a few more that stop trade show attendees in their tracks?

Whatever’s included in the exhibition booth design of your dreams, building it starts with a proper foundation. On average, 4 out of 5 trade show attendees have buying authority. Read More

How to Maximize Your Trade Show Impact

August 23, 2016

Trade show exhibits have long been a great way for small businesses to market their brand. In fact, few other marketing opportunities can match the level of face-to-face audience interaction trade shows offer. When you’re one of potentially hundreds of booths at a show, however, your mere presence may not be enough to command your audience’s attention.

There are several ways to maximize your trade show impact, but here are a few to get you started:

Read More

Your Promotional Trade Show Marketing Checklist

August 16, 2016

Your Promotional Trade Show Marketing Checklist

A successful trade show exhibition requires a synergy between effective exhibit design, and a strong promotional campaign to spur conversation.

Because many attendees plan which booths they’ll be visiting before the show even begins, exhibitors perform best when they’ve marketed their appearance well beforehand. However, there’s a lot to consider when pulling together Read More