How to Avoid Hidden Trade Show Costs

January 26, 2016

Planning out your trade show budget and accompanying expenditures is a crucial part of making sure that you come in at cost. A workable and realistic marketing budget for your exhibit will include all costs, leeway for potential cost overruns and designate critical path timelines. Understanding these critical path timelines beforehand assures that you understand the consequences of not having tasks completed according to the schedule…

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